Austin 5th-drunkest vacation destination in Instagram post study

Austin is the 5th-drunkest vacation destination in the world, one not-quite-scientific study suggests.

But before we toast to that, we need to acknowledge the study’s sober source.

The analysis comes to you from the folks at alcoholic.org where you can browse their entire website and never lose sight of the number to call for treatment options (1-888-919-3845, if you feel the need).

You can also check out their list of famous alcoholics, from Steven Tyler to Stephen King.

But if you’re not on the wagon, let’s take a look at the drunk vacation study.

First off, it was done by analyzing “1,000 Instagram posts focused on travel (tagged with either #VacationMode or #Vacay) in 143 cities to find out which destinations produce the booziest vacation shots.”

So, that works in Austin’s favor, where it’s likely that the younger visitors are more willing to use Instagram and to pose for boozy selfies.

Austin is at No. 5, coming in behind Los Angeles and ahead of Stockholm, Sweden. The top 3 (or bottom 3, if you’re serious and sober) are Portland, Denver and … predictably … New Orleans.

The study showed that nearly 1 in 10 Instagram vacation shots in Portland, Oregon, featured alcohol. (FYI: Alaska Air does offer direct flights from Austin to Portland.)

And, because the folks at alcoholic.org are very thorough, here are a few more results …

  • Sweden is far and away, the country with the greatest number of alcohol-related pictures in the study, while Morocco is a the bottom of the list. (You can buy Casablanca Beer in Morocco, and even booze in some places, but public displays of drinking in the predominantly Muslim country is not going to go over well.)
  • Spring and summer feature more alcohol-related pictures (think Spring Break).
  • Alcohol-related pictures average half as many “likes” as ones that do not feature alcohol.
  • People who post pictures of alcohol are more likely to use an Instagram filter. Really.
  • And the most popular filter (no, we are not making this up, it’s in the study) for alcohol-related photos is “Clarendon” — which is also the first filter on the app.

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