UT students launch the world’s cutest business selling memory foam corgis

Meet Waffles.

He’s a corgi made of memory foam, and he’s the product of a new business venture from two University of Texas students, Sherill Feng and Andy Shaw.

Courtesy Memory Plush / Kickstarter

According to CultureMap Austin, the two students launched a Kickstarter last month to start selling the adorable cuddle buddies, raising more than $24,000 with nearly a month left in the campaign.

According to the Kickstarter, the idea came from their childhood: Kids tend to love their stuffed animals pretty hard, leading to heartbreak when they fall apart.

“We were motivated to solve plush losing shape when washed, used as a pillow, or cuddled with. We created Memory Plush, memory foam plush (the name is literal), to solve this tragic issue that plagued us when we were young and continues to plague millions of children in America every year,” the website reads.

Why a corgi? It’s simple: Feng loves dogs, especially this short-legged breed. But the couple plans to make various dog breeds, from pugs to blue heelers to mixed breeds.

You can get your own Waffles if you pledge $39 to the couple’s Kickstarter, and if you pledge at least $54, you can get a name embroidered on your Waffles. If you don’t have the budget for your own fluffy friend but you still want to help them out, a $5 pledge gets you an adorable Waffles sticker, and $10 gets you a magnet AND a sticker. So you can have Waffles with you always.

Reader Comments 0

0 comments