The Blood Center of Central Texas has a new name, but it’s not as spooky as it sounds.
In a new blog post on its website titled “We’re Taking This Show On The Road,” the Blood Center explained the thinking behind its fitting new moniker: We Are Blood.
“One of the primary reasons we decided to change our name was because we wanted to remind y’all that we’re really all family here in Central Texas: we are all blood,” the blog post reads.
And to remind people that we really are all connected (through blood, community, or what have you), We Are Blood is going on a tour of the region this fall and winter.
The group’s Gulf stream trailer, named The Bloodstream, will be making stops at various areas around Central Texas to host blood drives and give away prizes.
“As the community’s exclusive local blood supplier for over 65 years, we think you’re in good hands,” the blog post reads.
At the end of the tour, We Are Blood will also give away lots of Yeti Cooler products.
But first, you have to approach the Bloodstream trailer in person.