This Yeti billboard takes the temperature of some Austin favorites

A new billboard on South Congress Ave. both really wants you to buy a Yeti cooler and remind you how much the company, you know, gets Austin.

The sign features an over-sized thermometer gauging the “temperature” of several different things, including a Yeti (the coldest) and “Friday Night Lights” bad-boy-running back Tim Riggins (the hottest).

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Other things ranked on the thermometer include “that one snow day,” which comes in as just a little colder than Barton Springs, and fire ants, which are hotter than Tacodeli‘s famed salsa Doña.

READ: This Yeti billboard knows the Austin struggle

You know what’s even hotter than Taylor Kitsch, though? (Yes, even before he cut his hair.) Today’s record-setting temperatures. If only there were some sort of insulated box to keep all of our beverages cool…

READ: From small start, Austin-based Yeti grows into industry powerhouse

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