Why? After sorority recruitment kicked off last week at UT, Alpha Delta Pi released a recruitment video on the University Co-op Twitter account. But the video quickly went viral, receiving major flak from people all over the internet.
The video shows three sorority members welcoming potential recruits to the house then opening the doors to reveal at least 50 more girls chanting their house-specific cheer. Not to mention everyone in the video is wearing the same white shorts, sea-foam green shirts and are all moving up and down in unison.
Anyone who’s lived near the sororities at UT is familiar with the cheers and this one is pretty standard among all the houses. But much of the reactions from people on social media ranged from mocking the members’ “cultish” cheers to criticizing the group for its lack of diversity.
The video’s attention seems to have taken off from this tweet that was posted more than 40,000 times, though the link no longer works.
Buzzfeed News reached out to UT and received a statement from Sara Kennedy, manager of communications. She said diversity was a major focus for the school.
“All our staff are directly and actively engaged in promoting and creating a welcoming and inclusive environment, working with our students through development and leadership programming, advising, and organizational support” she said.
Houston Chronicle reports that the post on the University Co-op account and the sorority’s has been taken down. Too bad it’s too late. For a pretty common sorority tradition, this video sure made a stink around the web. Here’s just a little of what people had to say: