This Yeti billboard knows the Austin struggle

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Picture via Reddit/honky_magoo14

Fast-growing premium cooler company Yeti gets what it’s like to live in just as fast-growing Austin.

A new billboard on South Congress Ave. both touts the Austin brand’s extreme cooling capabilities (it’s almost like you start to miss melted ice) and comments on the city’s ever-increasing, ever-painful rising cost of rent. And living. And food. And have you guys been to the movies lately?

According to a recent list by GoBankingRates, Austin’s necessary income to live “comfortably” is the 12th-highest of all major U.S. cities. That means if you’re making the median household income in Austin of $55,216, you should have $1,000 of extra spending money at the end of every year.

Almost enough to buy a Yeti cooler…

READ: Austin’s Yeti to move into new Austin HQ

READ: Are these the ‘7 stages of living in Austin’?

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