Watch: Taylor Kitsch Lyft ad asks voters to join him in supporting Prop 1

“Four more please,” Taylor Kitsch tells the barkeep after finishing off a beer in his new ad for Lyft. At that rate “Friday Night Lights” bad boy Tim Riggins has every reason to find a safe ride home, and he doesn’t miss a beat in letting you know what it’ll be.

“You see ride-sharing is a lot like me; it’s beautiful,” Kitsch tells the camera. “It makes going out in Austin fun and safe again.” Under the dim and familiar lights of Ginny’s Little Longhorn Saloon, he proceeds to casually open a folder on his phone labeled “Ridesharing” and request a Lyft.

“Prop 1 is a vote people are going to talk about for years to come. So vote for Prop 1,” Kitsch says before hopping in a car and directing his driver, “To Dillon.” Kitsch also spent some time on UT’s West Mall earlier this week posing for pictures with fans in front of a “Vote for Prop 1” backdrop.

The Prop 1 debate has been complicated by confusing ballot language and an jaw-droppingly expensive campaign led by corporations Lyft and Uber. To get a better sense of the issue and what your vote means read the American-Statesman’s Q&A here. And don’t forget to ask yourself what really matters when you step into that voting booth: What would Coach Taylor do?

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Watch Kitsch break down the differences between Texas and his native Canada below.

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