Viewers of MSNBC’s talk show “Morning Joe” know that it’s hard for anything other than politics to break into show’s mix these days. If you’re not named Donald Trump, you need not apply for air time.
Unless, it seems, you’re South by Southwest and you’re celebrating you’re 30th anniversary.
The festival in full swing — Interactive and Film have largely given way to Music — was the subject of an effusive taped piece on Thursday morning’s show. That was followed by this equally effusive crosstalk among the show’s hosts and guests:
Joe Scarborough: “What a town, man. Isn’t it a crazy town?”
Mika Brezinski: “You’re headed there this weekend. You’re going to make Austin even weirder.”
Mark Halperin: “They have great music, great food, great people. pretty much great everything. Even the airport’s good.”
Steve Schmidt: “Hands down, one of the great cities in the country. … It’s an awesome place.”